Developing a Business Case in Support of Cultural Tourism Infrastructure

Within the Saint Regis Mohawk Tribe’s Cultural Tourism program, proposed development of a new Akwesasne Heritage Complex was a key initiative. The Complex will be the heart of the tourism program, visitor experience, and community heritage and cultural programming. Developing a Business Case is an important step to support tribal decision making as they develop the Heritage Complex.

The Business Case for the Tribe’s development of the Heritage Complex will include cost-benefit analysis, risk analysis, and review of marketing and strategies; discussion of roles, responsibilities, and proposed governance; and recommendations for next steps. This critical document articulates and justifies any major capital expense in a tourism development program. The session shared insights into how to prepare a business case for capital development that is honest, defendable, and understandable by all members of the community.

To learn more about this project, please check out our presentation at the 2020 American Indian Tourism Conference.

Akwesasne Business Case Session Presentation
Gail McDonald

Gail is Akwesasne Heritage Complex Project Developer with the Saint Regis Mohawk Tribe, in New York state. Gail is a lifelong resident of Akwesasne and brings many years of senior management experience. She has undertaken major projects in health and social development, policy, data governance, research, program and facility development.

Anne Ketz

Anne is CEO and Services Director of 106 Group, a consulting company that specializes in cultural heritage planning. For more than two decades, Anne has worked for and built strong relationships with American Indian leaders and elders to ensure respect for each community’s heritage within the planning process.