George Stoppel Farmstead Interpretive Plan

Rochester, MN
The History Center of Olmsted County (HCOC) hired 106 Group to develop an interpretive plan for the historic George Stoppel Farmstead, located in Rochester, Minnesota. The farmstead was built by two immigrant brothers, George and Joseph Stoppel, who left Germany in the 1830s and filed claims for land in Minnesota in 1856. The site is listed in the National Register of Historic Places in 1975.
We collaborated with HCOC staff, board members, and community stakeholders to develop foundational information, including interpretive goals, themes, and experiences that will be developed for Stoppel Farmstead. Through engaging workshops with the community, we presented foundational concepts and envisioned their implementation at the site. Our team developed strategies for storytelling, theme exploration, and visitor experiences, incorporating site plans, program suggestions, and narratives covering all proposed elements of the site.
The overall visitor experience narrative was reimagined as a series of ‘case studies’ featuring different segments of the target audience (multi-generation families, Mayo clinic patients, etc.) who all have different experiences at Stoppel. Through a collaboration with an independent artist, Casey Maloney, custom illustrations were created depicting the various suggested elements. This helped bring the plan to life and will aid in fundraising efforts underway now.